A series of ads for Zero Fatalities — a safe driving initiative. Made at my first full-time agency gig.
Motorcycle safety billboards
Unfinished stories booklet
This booklet contained stories written by parents whose teen had died driving on Utah roads the previous year. It was an emotional plea to other teens to drive safely. Driver's ed courses used this as part of their curriculum. Just as these teen's lives were unfinished, we featured unfinished paintings of every teenager.
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