Defeat Life's Big Little Annoyances

I was the creative director leading a 360 degree campaign for the new Yahoo Mail app. We created the big idea then led teams to create awareness videos, banners, social, a landing page, CRM, all the way through conversion. The idea? Life is full of a million little hassles. Yahoo Mail helps you defeat life’s big little annoyances from the porch pirates to the drunk shopping purchases. We worked with SNL director Adriana Robles and won a couple of awards along the way.